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Why is a meta description tag important?

A meta description is a short description of the web page. The meta description is generally displayed in the search engine results page (SERP). By specifying a clear meta description, search engine visitors are more easily enticed to visit a web page.

If no meta description has been inserted in the page, the search engine indexing robot can decide to make a snippet (self-made interpretation) of the page. This snippet usually offers less persuasive power to visit the page. By not specifying a meta description, there is also little to no control over how the web pages are featured in the search engines.

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